Styles have changed. Expressing yourself as an individual, similar to the hippy era, is more important than standard fashion trends. Bright colors, skinny jeans and color blocking are what’s in and this trend was created by the people, not Fashion Ave.
GAP and its many brands tend to be able to keep up with these changing styles while continuing to provide a quality product. We have to think this is one of the main reasons that these brands have a significant hold on the U.S. and Global retail market. So what’s the issue you ask? Glad you asked…
GAP released a jean-specific line for both men and women called 1969 (the year the company was created). GAP 1969 is one of the only non $100+ jean manufacturers with longevity and strong brand presence, besides Levi. They offer styles from Skinny, to Boot Cut, and Straight Leg jeans and also have a special “TALL section” on their website specifically for those with longer limbs looking to purchase some denim.
So, again, what’s the issue? Well, 1969 sells no jeans considered to be “TALL” size in stores, these options are only available online. Imagine having to purchase all of your clothing items online? Not a fun feeling at all, especially if items don’t fit the way you hoped they would and now you have to return them.
No one leaves a shoe store without first trying on the shoe, so why would we want to purchase jeans, or any other clothing item for that matter, without having the opportunity to try those on as well?